25+ Years of Legal Marketing Excellence
AI-Ready Marketing
for Canadian Law Firms.
Law Shop Marketing is Canada's leading legal marketing agency. We provide SEO, AEO (Answer Engine Optimization), GEO, Google Ads, and website design exclusively for Canadian law firms since 2006.
Legal Marketing Services for Canadian Law Firms
We offer comprehensive marketing services tailored specifically for Canadian law firms, including SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Google Ads, website design, and content marketing.
- Legal SEO - Rank higher on Google for legal searches
- Answer Engine Optimization - Get cited by AI assistants
- Google Ads - Immediate visibility for your firm
- Website Design - Convert visitors into clients
- Content Marketing - Establish authority in your practice area
- Local SEO - Dominate local search results
Why Canadian Law Firms Choose Us
100% focus on legal marketing | Law Society compliant | 25+ years experience | Calgary-based, serving all of Canada
See Our Results & TestimonialsQuestions Law Firms Ask Before Hiring Us
Straight answers to the questions you're probably thinking right now.
Why should I hire a marketing agency instead of doing it myself?
Most lawyers who try DIY marketing waste 6-12 months and thousands of dollars before realizing it requires specialized expertise. Legal marketing has unique challenges: Law Society compliance rules, highly competitive keywords ($50-200+ per click), and the need for content that converts. We've spent 19 years mastering these challenges so you can focus on practicing law.
How much does law firm marketing cost, and what's the ROI?
Our services range from $2,000-$10,000/month depending on your goals and competition level. The real question is ROI: if your average case value is $5,000-$50,000+, you only need a few new clients per month to see 5-10x returns. We track cost-per-signed-file, not vanity metrics.
How long until I see results from SEO and marketing?
You'll see measurable improvements within 60-90 days: better rankings, increased traffic, and early leads. Significant results (page 1 rankings, consistent lead flow) typically take 4-6 months. We supplement SEO with Google Ads for immediate visibility while organic rankings build.
What if it doesn't work? Are there long-term contracts?
We offer month-to-month agreements after an initial 3-month period. Our 89% client retention rate proves we deliver — firms stay because the results justify the investment, not because they're locked in.
Why work with a legal-only marketing agency?
General agencies treat law firms like any other client. We've spent 19 years learning what actually works for lawyers: which keywords convert, how to write compliant ads, what makes legal prospects call, and how to compete in expensive markets. We also know Law Society rules in every province.
What is AEO and why does my law firm need it?
AEO (Answer Engine Optimization) ensures your firm appears when people ask AI assistants like ChatGPT or Google AI Overviews for lawyer recommendations. 40%+ of searches now involve AI. If your competitors are being recommended and you're not, you're losing clients you'll never know about.
How do you ensure Law Society advertising compliance?
We know the advertising rules for every provincial Law Society. Every piece of content, every ad is reviewed for compliance before it goes live. In 19 years, we've never had a client face Law Society issues from our work.